Innovation drives future

#Brand & Identity #Print #Advertising

INNOVATION DRIVES FUTURE is an exhibition held by FAW-VW. This exhibition aims to communicate new technologies, the future development of the auto industry, and future talent training among companies, schools, and suppliers. I designed a series of exhibits for this event. The exhibition reflects on the history of the auto industry and holds high hopes for the future. I used three tire tracks from different periods—bicycle, vehicle, and envisioned futuristic models—to showcase the innovation brought by technology. Each period has its representative color, which I incorporated into the exhibition design, aiming to attract the audience in a simpler and more direct way.