Hygga dog resort

#Brand & Identity #Print #Advertising

Hygge Doggy Resort is a high-end, members-only pet brand from Denmark, situated in a picturesque, lushly vegetated location. This resort seamlessly blends social experiences for both pets and their owners. "Hygge" embodies a key aspect of Danish culture, often interpreted as creating a cozy, convivial, and contented atmosphere.

Drawing inspiration from this concept, a comprehensive design was developed for the brand. Personalized dog illustrations were used to evoke a relaxed ambiance, while images of dog toys and treats served as supporting visuals to foster a sense of happiness. The primary colors, green and gentle pink, were chosen to evoke a feeling of comfort and the natural beauty of a jungle setting.