Zonolite Park rebranding

#Signage Design #Environmental Design #Rebranding

This rebranding project aims to create a cohesive branding and visual system for all park signage, reflecting Zonolite Park's unique characteristics. The project includes on-site assessments and interviews with park visitors to inform the design process. Additionally, it involves designing examples for four representative signs, setting a precedent for the style of future signage throughout the park.

Zonolite Park, owned by DeKalb County, Georgia, spans 13 acres and features 1.5 miles of gravel trails, an old-growth forest, a sunny meadow, small creeks, and a beautiful wetland garden. However, the park currently lacks an effective and unified branding system, and the existing signage is disorganized, failing to properly guide visitors.